"Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage," said Patrick Kirk, vice president of beverage innovation at Applebee's.
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The restaurant chain noted the drinks are available at participating locations and reminded people should still drink responsibly, even when drinks are a dollar.
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The drink special had a lot of people talking on social media celebrating the price or wondering how much of a deal it actually is.